Serena Confalonieri for Caffé Milani: a designer special edition for the Collezione Privata blend

Caffé Milani presents a new edition of Collezione Privata, created in collaboration with designer Serena Confalonieri: a project where coffee becomes a narrative surface, amidst graphics, perception, and matter.

Not a new product, but a visual reinterpretation of an existing blend, which through the language of design acquires new expressive depth.

Collezione Privata is indeed one of the most representative blends in Caffé Milani's history. Its origin dates back to 1946, when Celestino Milani developed a new blend noted on a simple sheet: a date, two initials - C.P. - and a composition of coffees from Brazil, Colombia, and India. Kept for years in the Como laboratory, the recipe re-emerged in the 1970s, when Pierluigi Milani decided to reproduce it, giving life to a coffee with a balanced and enveloping profile, with notes of cocoa, dried fruit, and a slight hint of red berries.

"With this project, we wanted to offer a new interpretation of Collezione Privata, a blend to which we are emotionally very attached, enhancing through design a blend already part of our range. The collaboration with Serena Confalonieri represents an opportunity for us to explore the dialogue between product and visual language, keeping the quality and identity of the coffee at the center," comments Elisabetta Milani.

A designer and art director based in Milan, Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with excellent companies and artisans in Italy and abroad. Her strong stylistic identity is built around a graphic, colorful, and emotional vision, with decorative hyperboles and geometric shapes.

Furniture, self-produced collections, installations, interiors, and graphic design projects are fragments of a precise stylistic universe: they can be read individually or as a kaleidoscopic whole. She has collaborated with important companies in the design sector and beyond; her works have been exhibited in prestigious venues such as the Triennale di Milano and Palazzo Brancaccio.

At the heart of the project in collaboration with Caffé Milani, a recurring element: the spiral, a sign already present in the roastery's spaces, a soft and enveloping symbol that recalls coffee and its aroma, here reinterpreted as an ascendant movement, an evocation of its most sensorial dimension. The composition develops in layers: the sign expands, envelops, and crosses the surface, creating levels of depth where letters emerge and hide, in a continuous balance between visible and invisible.

The graphic system originates from a re-elaboration of organic elements related to coffee - the flower and the leaf - translated into undulating visual modules that interact with the movement of smoke, generating a dynamic structure that recalls, in an abstract key, the aromatic complexity of the blend. The color palette develops on warm and deep tones, inspired by coffee and its sensorial profiles, with nuances that follow the movement of the spiral and expand the composition beyond the boundaries of the label, creating an enveloping and almost atmospheric effect.

"The spiral - an architectural element protagonist of Caffé Milani's headquarters - becomes a generative sign, on which to build a layered composition. I worked by subtraction and visual interference, translating organic elements of coffee into a graphic system capable of evoking its sensorial complexity," says Serena Confalonieri.

This collaboration thus represents a new chapter for Caffé Milani, where the product opens up to new forms of storytelling, in a meeting between roastery and design where coffee becomes not only a taste experience, but also a sign, rhythm, and image.

The special edition of Collezione Privata designed by Serena Confalonieri will be available from April 17 online, in Caffè&Caffè stores (Como, Lecco, Monza, Seregno), and in Milan at the 1937 coffee shop, at the corner of via Orefici and via Cantù.