Interview with Pierluigi Milani

“Coffee is my life, it has been my life.”

This is how Pierluigi Milani describes his experience, not only in his work and entrepreneurship, but also in his life. It's an entire story spent trying to find balance between love and work, where coffee has played a key role in both. Pierluigi Milani opens up about himself, and how the common thread running through his life has been willpower, rather than talent or entrepreneurial ambition. Willpower, understood as the tenacity to overcome obstacles, to always look forward, to seek new solutions to the problems that have arisen over the years, both in business and in life.

Pierluigi tells us about coffee and the world, how the roasting industry has changed over the years, and how in many ways it has remained the same, especially in its gestures and processes.

But not only: Pierluigi, second generation of Caffè Milani also tells us how the future is the reason for every life, for desires, plans, and goals, and how we must cultivate the future, not fear it, but take care of it so that it is not uncertain but instead the land of dreams and projects.

The interview with Pierluigi Milani in this video.