Caffé Milani looks to the world

For over 15 years we have been working to bring the aroma of our coffee in the world , adding new markets to the Italian one, where our roots lie .

From this constant work comes an expansion that looks towards the East, both with regards to Europe (where we are present in particular in Czech Republic, Greece, Croatia and Bulgaria ), as well as Asian territories, with a focus on Hong Kong, Taiwan , Japan and Korea.

The driving force is above all the Young people accustomed to travel who, upon returning from studies or business trips abroad, bring with them the typically Italian habit of drinking coffee at the bar.

In Eastern countries, Made in Italy is particularly sought after and the choice falls on brands with a strong tradition, seriousness and quality of products, just like us.

The establishments that use Caffè Milani around the world are places where coffee is the true protagonist. The furnishings of these cafés are inspired by traditional Italian cafes , with an elegant yet modern and innovative style.

Great attention is paid to the latte art and to the preparation of cappuccino, but also the coffee-based drinks paired with other ingredients such as matcha tea, fruit and ice cream they are very popular.

Our next goal is to focus more and more on exports, which today cover approximately 10-15% of the annual turnover, to bring outside the national borders the values which have always distinguished our company: historicity, family tradition and a product of high quality .

For 2024 our commercial and marketing plan includes a greater presence at trade fairs, especially with regards to the Ho.Re.Ca market .

The goal is to develop contacts in Northern Europe, where filter coffee is well-known but not espresso-based, and to expand into the UAE and Saudi Arabian markets, doubling the percentage of export revenue over the next few years.

Among the scheduled events are:

• Saudihoreca : Riyadh, November 2023
• Horecava : Amsterdam, January 2024
• Sigep : Rimini, January 2024

“ Milani Coffee wants to expand and bring its products to larger, international markets, ” he says. Elisabetta Milani , third generation of the family and marketing director. “ However, we want to increase exports while remaining faithful to our family and company tradition, always keeping in mind our values ​​and objectives, first and foremost quality, history, and attention to every detail. This is what has distinguished us for three generations, and it's how we want people to know us outside of Italy, too .”

Simply put, we want to bring our 7 aroma notes to the world.