A story of passion, community, and shared values: the partnership between Pallacanestro Cantù and Caffè Milani is born.

Two Como-based companies united by a shared vision of tradition, innovation, and community.

In this interview, we explore the motivations, expectations, and prospects of this new collaboration, through the voices of the protagonists: on one side, the white-and-blue Club, on the other, a historic roasting company that has been spreading the word about Italian flavor around the world for almost a century.

We ask to Cantù Basketball …

What struck you most about Caffè Milani, so much so that you considered it an ideal partner as an Official Sponsor?

A deep passion for quality and a long tradition of coffee excellence. The attention to detail that, as a team, we always strive to bring to the field during every match.

How will this partnership translate concretely for fans and the Cantù community?

Raise awareness of the Caffè Milani brand even further among Pallacanestro Cantù fans and partners: from brand presence in hospitality areas to special fan activations.

The connection with the local area is central to Cantù. How important is it today to build alliances with excellent local companies?

Pallacanestro Cantù's connection to the local area isn't just a core value, it's a true mission, aiming to create authentic partnerships that enhance and promote the excellence of our region.

We now ask Caffè Milani …

From fencing to football, from cycling to basketball: what does the world of sport mean to Caffè Milani, and why does it continue to invest in this field?

Sport embodies fundamental values ​​that resonate with much of Caffè Milani's history. Sport is fun and passion, but also hard work, sacrifice, dedication, perseverance, and commitment. Metaphorically, we can say that through our coffee, we want to give energy, motivation, and support to the organizations we partner with.

Yours is a story of craftsmanship and international vision. How does the collaboration with Pallacanestro Cantù reflect Caffè Milani's values ​​and identity?

Pallacanestro Cantù is a historic club that has been undergoing a major transformation in recent years, building on the ambitious Cantù Arena project. The team's new home will soon be ready, a state-of-the-art facility for the community, offering a wealth of opportunities and connections. This project is completely in line with our vision, and that's why we're delighted to partner with the team.

This partnership also represents a way to engage with new generations. How do you envision "telling your aroma" to young fans?

We believe that young people seek quality products, but also authentic stories, experiences, and moments of sharing. Caffè Milani has always strived to be a local brand that supports local communities and the people who make up their communities. In the coffee corners of the Pallacanestro Cantù arena, the aroma of our coffee will accompany fans during matches, and starting next season, we're working on a program that includes various initiatives and moments of sharing during matches.

Two intertwined stories, two passions that meet. The new partnership between Pallacanestro Cantù and Caffè Milani is born from shared values ​​and looks to the future, with the goal of building a shared path of energy, quality, and local community.