Who drinks the most coffee in the world?

In 2018, Coffee Monitor (Nomisma) stated that, out of a sample of over 1,000 Italian consumers interviewed, 95% had drunk coffee regularly in the previous 12 months, preferring espresso (93%), in its Moka pot, pods, capsules, etc. These data confirm that coffee remains the most popular beverage, the preferred way to wake up in the morning and for a relaxing break during the day. Yet, looking beyond its borders, Italy is not among the countries that drink the most coffee in the world.

Let's look abroad and find out where it is consumed the most.

The map of the world's biggest coffee drinkers

The statistics Ico – International Coffee Organization Let's be clear: Italy isn't the country where coffee is consumed the most. Scandinavian countries consume the most, particularly Finland, where the average per capita consumption is 12 kg per year, followed by Norway with 9.9 kg, Iceland with 9 kg, and Denmark with 8.7 kg. ICO 2017 data ranked Italy in thirteenth place with an annual consumption of 5.8 kg per person, followed by other countries such as Brazil.

Why do you like it?

What are the reasons why coffee is so popular all over the world? In Nordic countries, it's perhaps the cold that makes coffee one of the most popular beverages. Indeed, how could one not think of a good cup of coffee to warm up at any time and replenish one's energy? Unlike the full-bodied Italian espresso, the coffee consumed by Finns is filtered, medium-roasted, mixed with milk, and enjoyed in a large cup. Things are different in Brazil, where cafezinho It is drunk in company and offered to guests as a welcome treat.

Even more rich in emotional meanings It's the coffee we drink in our homes and in the bars of our beautiful country. It's a symbol of Italianness, of a tradition that endures over time and evokes in the collective imagination both moments of pleasure and relaxation and a true ritual to be enjoyed with family and friends. In short, ways to say and make coffee there are many of them and they are spread all over the world.

All coffee consumption preferences in Italy

The Coffee Monitor survey reveals that, out of over 1000 consumers, 58% drink one or two cups a day , often in the morning, right after waking up (77%). Furthermore, the data revealed that over half of the population interviewed chooses coffee for its energizing effect, and 37% for its aroma. For many, enjoying it is a habit, for others it is an indispensable ally in concentration. In short, every cup reveals something important about Italians' coffee consumption.

An eye on spending

The analysis carried out by Nomisma, in collaboration with Datalytics, highlights that the annual per capita expenditure It's equal to €260. This figure refers to multi-location coffee consumption, that is, coffee consumed at home, at the bar, and during breaks at work. In this regard, it's important to consider another aspect regarding the type of coffee preferred by the average Italian. If we say coffee at home, we think of the moka pot and therefore ground coffee. but there are statistics on large-scale distribution in Italy (Iri) which state that the real market growth concerns the sale of capsule and wafers.

There passion for coffee It has roots in many stories and in every part of the world, like that of Caffè Milani which for over 85 years has made people fall in love cup after cup.